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T. Agency Work  A. Pompei AD  I. Retail

Branding and Value Proposition Book

Establish the initial look and feel for the start-up Maisonjoi to use as a sales tool to find additional investors


  • Worked directly with Founder to understand value proposition and frame it in easy to understand manner
  • Brand book provided the story behind the name, defined the core target audience, and broke down the competitive environment

My Role

brand book · identity design · competitor analysis


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