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C. Coca-Cola  T. Agency Work  A. Studio Red  I. Beverage

Vending + Recycling = Innovation

Goal
Ideate around the story of Coke’s recycling efforts and how that story could be incorporated into their 1.2 million vending machines

Outcome

  • Collaborating with a small team that included an industrial designer, we created a booklet describing a three-phase approach towards combining recycling bins with Coke vending machines
  • Additional ideas were included such as Coke sponsored home recycling bins and how vending machines could conserve energy
  • Concept was presented to one of the Marketing Directors at Coke

My Role

book design · concept co-creator · illustrator

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